Census has stopped field work, but improving outreach to ethnic communities has not

By Theodora Yu |

Even though the U.S. Census Bureau has delayed field operations of its workers because of the measures to contain the spread of the coronavirus, efforts to offer tools to enable more effective outreach are still ongoing.

They are, and part of that effort is to make sure the census as well as community organizers has help in communicating with disparate Asian and Pacific Islander populations.

Research organization AAPI Data has dived into this arena, to help map, for example, the Asian and Pacific Islander communities in Sacramento area. With this resource, community organizers will be better equipped to know the languages in those areas. It helps with facilitating the efforts such as making phone calls or knocking on doors, to educate people about the importance of the census, so as to gain a complete accounting of the populations.

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