NBC News touches on the importance of AAPI data discussing, According to a 2018 study by AAPI Data, the Asian American vote has nearly doubled within the last decade, from around 2 million voters in 2000 to 5 million voters, or 3.7 percent of the total voting population, in 2016. A report from the Center for American Progress and AAPI Data estimates Asian Americans reaching 5 percent of all voters nationally by 2025.

"I have no doubt that the campaigns are acutely aware of how important the Asian American community is, and will be, going forward,” said Smikle, who is also a lecturer at Columbia University’s School of International and Public Affairs.

Nearly 40 percent of Asian Americans registered to vote do not identify as either a Democrat or a Republican. Compared to the black community, who typically vote Democrat, Smikle said the AAPI voter bloc has become “a swing vote,” waiting to be courted by candidates from both major parties.

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