Community organizations say they have a need for culturally relatable messages about the coronavirus. To fill the gap, a local television channel is compiling information on its website and donating airtime to videos and translated materials for public service announcements and responses to COVID-19. 

Crossings TV was founded in 2005 to provide programs in several languages in seven metropolitan areas with large Asian-American communities, including Sacramento. News reports and entertainment programs are available in several Asian languages, including Hmong, Japanese and Mandarin...

Frank Washington, CEO and founder of Crossings TV, said he saw a virtual absence of a local information and entertainment for Asian communities, which makes up 13.1 percent of the population in the Sacramento, Roseville and Folsom metro area as of 2017, according to AAPI Data.

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