Democrats target Asian American and Latino voters in crucial Georgia Senate runoffs

By Hannah Miao, CNBC |

Ahead of the crucial Jan. 5 Senate runoff election that will decide control of the upper chamber, Democrats are hoping to tap the rising political power of AAPI and Latino voters across Georgia to defeat incumbent GOP Sens. David Perdue and Kelly Loeffler and elect challengers Jon Ossoff and Rev. Raphael Warnock.

A historic surge in Asian American and Latino voters helped flip the state blue for President-elect Joe Biden, according to Democratic data firm TargetSmart. Relative to 2016, AAPI total turnout increased by 91%, while Latino turnout grew by 72%.

Leaders of AAPI and Latino advocacy groups say it will take continued investment and grassroots organizing for Democrats to win in January and beyond.

According to NBC News exit polls, 88% of Black voters in Georgia supported Biden while 69% of White voters in the state favored incumbent Republican President Donald Trump. Meanwhile, 62% of Georgia’s Latino voters supported Biden and 63% of AAPI voters nationwide favored Biden. (AAPI data was not available for Georgia.)

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