The Inland Empire Media Roundtable on Wednesday, Feb. 3, launched an Inland Empire-wide effort to help communities of color get accurate and timely information about the coronavirus pandemic, vaccine distribution, and public safety health measures.

Wednesday’s Zoom discussion featured public information officers from Riverside and San Bernardino counties as well as the Riverside County Public Health Department who answered questions from representatives of several media outlets representing communities of color, specifically Black, Latino, Asian American and Pacific Islander communities.

The Roundtable is a great place to talk about pressing issues such as inequities in vaccine distribution and outreach to communities of color, said Karthick Ramakrishnan, director of UC Riverside’s Center for Social Innovation and a strategic partner in the effort.

“This was a powerful space in so many ways,” he said. “It’s one thing for a county PIO to call each individual reporter or for a reporter to call a PIO. But to have everyone in one space is extremely efficient.”

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