LAAUNCH and TAAF are working closely with leading AAPI scholars and research/data organizations, including AAPI Data and Stop AAPI Hate, to raise awareness about the Index's results and pursue actionable programming that tackles bias against Asian Americans. For example, TAAF's areas of focus include improving public education curricula so that AAPI history is better taught in schools, supporting more data and research on AAPI experiences, and promoting positive and diverse AAPI narratives in the media, film, and television—all efforts aimed at addressing the root causes of harmful anti-Asian attitudes.

"In 2022, 58% of Americans can't name a prominent Asian American and respondents most frequently identify Asian women and men in stereotypical roles like Kung Fu masters, criminals, geisha, sex workers and supporting roles. Prejudices continue to be reflected and perpetuated in film and media, which impacts how we view each other every day," said Eric Toda, Board Member, LAAUNCH and Advisory Council Member, TAAF. "However, 71% of Americans—especially our younger generations—want to see greater Asian American representation in TV and movies. While we have seen some progress with leading Asian actors in movies like Shang-Chi, Crazy Rich Asians, Everything Everywhere All at Once and popular series like Pachinko, we need to increase visibility of Asian Americans by considering how we are portraying Asian characters, writing multi-dimensional narratives, and casting Asian Americans into mainstream, leading roles."

LAAUNCH and TAAF plan to release the STAATUS Index survey annually to track changes in American perceptions regarding Asian Americans.

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